How to Create an Online Store: Invest in What Matters

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Since 2003, ScienceSoft has been a
consulting and implementation partner
to e-retail businesses leading them to ecommerce success.

ECOMMERCE MARKET ADVANTAGES

The ecommerce segment of the retail market grows rapidly. The traffic to e-stores skyrocketed from 16 to 22 billion visits just in the first half of 2020. ScienceSoft attributes the growth to the changes in consumer behavior as people now often opt for indoor services and try new online brands to break the routine.

BUILD AN ONLINE STORE STEP BY STEP

1.

Research the competition.

2.

Choose an ecommerce platform.

3.

Define a brand vision.

4.

Shape a customer experience strategy.

5.

Visualize main website page types in design mockups.

6.

Configure and customize the ecommerce platform to go live.

7.

Set a delivery area and organize a cost-effective delivery service.

8.

Focus on several marketing channels.

ScienceSoft’s tips:

Set a minimum viable business scope to take hold of the market and then scale up aggressively.

Integrate analytics into decision-making from the start to plan business evolution.

KNOW YOUR ONLINE BUSINESS MODEL: BRIEF OVERVIEW AND REQUIRED INTEGRATIONS

Clearly outlining the business scope, you make it easier to define the functional design and map the IT environment of your online store too. Whether you launch an ecommerce startup or expand your current retail business online, make sure to know the focus.

An online store as a single-channel commerce model

An online store as a constituent of an omnichannel commerce environment

#1 An online store as a single-channel commerce model

Business specifics

No design limitations dictated by an established brand image.

Marketing focus on brand building and customer acquisition.

A supply chain built from the ground up.

Technology-assisted shopping for an informed product choice.

Technology specifics

No design limitations dictated by an established brand image.

Marketing focus on brand building and customer acquisition.

A supply chain built from the ground up.

Technology-assisted shopping for an informed product choice.

Integrate your online store with CMS, automate marketing and incorporate AI.

Online store + CMS

Diversity of content formats.

No-code page builder.

Content-enabled soft-selling for cost-effective customer acquisition.

Online store + AI

Behavioral micro-segmentation.

Product suggestions for customer search queries.

Targeted product recommendations based on a customer’s purchase history.

Data-based predictions of customer behavior, sales activity and marketing outcomes.

Quick customer service with human-style chatbots.

Online store + marketing automation

Marketers’ labor time saved due to the automation of repetitive tasks.

Marketing focus on creativity and strategizing.

Complex user journeys unfolding differently depending on customer response.

Omnichannel marketing.

#2 An online store as a constituent of an omnichannel commerce environment

Business specifics

No design limitations dictated by an established brand image.

Marketing focus on brand building and customer acquisition.

A supply chain built from the ground up.

Technology-assisted shopping for an informed product choice.

Technology specifics

No design limitations dictated by an established brand image.

Marketing focus on brand building and customer acquisition.

A supply chain built from the ground up.

Technology-assisted shopping for an informed product choice.

Organize supply chain, achieve consistent customer experience and centralize product information.

Online store + CMS

Diversity of content formats.

No-code page builder.

Content-enabled soft-selling for cost-effective customer acquisition.

Online store + AI

Behavioral micro-segmentation.

Product suggestions for customer search queries.

Targeted product recommendations based on a customer’s purchase history.

Data-based predictions of customer behavior, sales activity and marketing outcomes.

Quick customer service with human-style chatbots.

Online store + marketing automation

Marketers’ labor time saved due to the automation of repetitive tasks.

Marketing focus on creativity and strategizing.

Complex user journeys unfolding differently depending on customer response.

Omnichannel marketing.

FUNCTIONAL CAPABILITIES OF YOUR ONLINE STORE FOR FULL-CYCLE DIGITAL CUSTOMER INTERACTIONS

Convenient search and an informed product choice

Layered navigation.

Product labeling.

Customizable product pages.

360-degree rotatable product images.

Product videos.

Product configurators.

Downloadable product files.

Assisted shopping

AI-powered product recommendations.

Upsells and cross-sells.

Configurable, grouped and bundle products.

Self-service knowledge base.

Live chat.

Customer reviews.

Personalized experience

Customer analytics.

Customer segmentation.

Onsite and email personalization.

Loyalty programs.

Personalized promotions.

Wish list.

A/B testing.

Frictionless order placement and payment experience

Registered and guest checkout.

Flexible payment options (e.g. credit card payments, PayPal)

Automated tax calculation.

Order tracking.

Abandoned cart reminders.

A reorder possibility.

Stable website performance

Page caching.

On-demand performance scalability.

Fast indexing and incremental index updates.

Order archiving.

Performance measurement and optimization toolkit.

Separate databases to store different types of business data (e.g., products, orders).

Compliance and data safety

Data encryption.

Security patching.

PCI DSS compliance.

Secure admin experience.

TECH TIPS TO START AN ONLINE STORE AND WIN THE COMPETITION RIGHT AWAY

Provide quick and competent virtual assistance to customers by integrating all communication channels into a single customer service tool, automating case distribution, and giving agents a full context of customer interactions.

Look into micro-segments of customers to work with their shopping habits rather than draw on demographic similarities only.

Employ AI-driven analytics to capture and respond to selling trends fast and meet consumer demand with an optimal product mix.

Calculate the cost of opening several click-and-collect locations in your target area and expand the click-and-collect service geographically if you assess its popularity among customers as high.

Planning to Create an Online Store?

Partner up with ScienceSoft to have a high-performing online store implemented with no delay and secure extensive consulting support along the way.

INVESTMENTS NEEDED TO OPEN AN ONLINE STORE

The fundamental factors that affect the cost of an online store:

The development breakdown into configuration of native logic and code customization.

Ecommerce platform choice, license and hosting cost.

Cross-system integrations.

UX and UI design complexity.

Small business
An approach can also be used as an MVP for growth-oriented companies

Entry-level ecommerce functionality.

Hosting setup.

Limited design flexibility.

From $25,000

Mid-sized business
The focus is made on custom website design as a competitive advantage

Target audience research.

Custom business logic.

Unique custom-built website design.

From $55,000

Large business
For calculation, ERP is taken as an example of an enterprise-level system

Research-based custom website design.

Two-way integration of ecommerce solution and ERP.

From $200,000

HOW TO BUILD AN ECOMMERCE WEBSITE AND REDUCE THE INVESTMENTS

Choose a PWA for cross-platform development

Build an effective web and mobile presence while saving on the development of two separate apps.

Go for a cloud deployment model

Optimize infrastructure maintenance cost.

Choose a pre-made design template for your product line

Get an apt website look while saving on audience research and custom design.

Hire an ecommerce consultant

Get a feasibility study for commercial ecommerce platform modules and viable workarounds on custom development.

Delegate shipping service to fulfillment providers

Launch online fast without renting a warehouse and hiring extra staff.

LAUNCH YOUR ONLINE BUSINESS WITH SCIENCESOFT

Since 2003, the team of ScienceSoft has been fostering ecommerce competence to help businesses launch ecommerce operations with profit.

Analysis of market entry barriers.

Ecommerce technology choice.

Ecommerce solution design.

Investment calculation: cost and time.

Risk-free launch.

Ecommerce website design and development.

Customer experience personalization.

Ecommerce integration with business systems.

Omnichannel retail setup.

Ecommerce solutions powered with advanced technologies.

CHOOSE YOUR PRODUCT LINE AND SELL ONLINE WITH SUCCESS

Guide to Selling Food & Beverage Online

Groceries are among the fastest-growing segments in the ecommerce market.

Guide to Selling Medicine Online

Pharmaceutical providers saw a 10% increase in online traffic at the beginning of 2020.

Guide to Selling Furniture Online

Furniture makes up 12.3% of all e-sales in the US.

ABOUT SCIENCESOFT

ScienceSoft is a digital success provider with a total of 31 years in the IT business. For 17 years in the ecommerce consulting and development domain, we’ve praised the importance of long-term partnership, which gives us an advantage to know the customer’s business well and drive its KPIs high with the right solutions.