Ecommerce Portals: Business Guide

Smart Softwareis a trusted consulting and implementation partner to businesses starting online sales. In portal development we advocate savvy use of technologies to disrupt the way ecommerce business is done.

WHAT IS AN ECOMMERCE PORTAL?

Ecommerce portals are online platforms where buyer-seller trading transactions are conducted. Ecommerce portals are mainly used by manufacturers and large distributors to transit their buyers from traditional in-person sales to an online buying channel. To be successful, ecommerce portals must provide personalized experience to buyers and facilitate bulk ordering.

WHAT MAKES FOR A VIABLE B2B ECOMMERCE PORTAL

In B2B electronic commerce, portal functions center around effective management and personalization of buying experience.

Pricing and catalog personalization

Automated pricing rules lorem.

Quotes with negotiated pricing.

Custom catalogs with pricing available only to specified corporate accounts.

Automated pricing rules lorem.

Minimum and maximum order volume storewide or by customer.

Corporate account management

Self-administering.

Corporate account hierarchy, user roles and permissions.

Per-user requisition lists.

Multiple lists for quick order.

Shipment to multiple locations.

Facilitated ordering process

Bulk ordering.

Volume-based pricing.

Order export before submission.

Quick reorder of previously purchased items.

Multiple requisition lists per customer account.

Payment flexibility

Payment on account.

Credit card payment.

Check or money order.

Purchase order.

Mobile experience

Responsive user interface.

Instant purchase due to saved payment credentials.

Clear portal navigation.

Faceted search.

Barcode scanner.

Analytics

Sales reports per various criteria: timeline, buyer, catalog (master and custom ones).

Reports for negotiated quotes.

Sales team performance (quote conversion rate, average sales cycle rate, negotiations success and more).

Balance and credit limits per buyer.

A B2C ecommerce portal demo

In B2C ecommerce portals, customers value personalized and frictionless experience across the digital channels.

WATCH THE DEMO

A B2B ecommerce portal demo

In B2B ecommerce portals, buyers value convenient self-service tools to place and manage their bulk orders.

WATCH THE DEMO

Plan to Earn More with Online Sales?

Having delivered 250+ web portals, we are ready to help you with ecommerce portal development.

HOW AN ECOMMERCE PORTAL INTEGRATES INTO YOUR CORPORATE WORKFLOWS

When made a part of a cohesive IT ecosystem, an ecommerce portal is no longer a mere sales channel. It becomes a constituent of your supply chain, product and customer data management.

ERP integration

Business gains:

Centralized order management in ERP and no manual data input.

Frictionless order fulfilment from multiple warehouse locations.

Extra inventory control with timely detection of supply excess or shortage.

Data-driven procurement planning.

No missed orders and payments.

Smart Software's expertise:

Microsoft Dynamics 365 SAP, Acumatica

PIM integration

Business gains:

Faster time to market for an online sales channel.

Faster time to market for an online sales channel.

Unified product data format.

Management of complex pricing hierarchies.

Self-management of product catalogs by suppliers.

Smart Software's expertise:

Akeneo, Pimcore

PIM integration

Business gains:

No pieces of information lost or overlooked as customers switch between self-service and team-assisted buying.

Targeted upsells and cross-sells, effective management of in-person sales based on comprehensive cross-channel customer knowledge.

Uninterrupted customer communication during long sales cycles.

AI-powered insights into customer data and informed CX decisions.

Smart Software's expertise:

Salesforce, Microsoft Dynamics CRM, Zendesk, HubSpot, OroCRM

KEY FACTORS TO MAKE YOUR ECOMMERCE PORTAL A SUCCESS

Personalize online experience demanding less in-person involvement of your sales team.

Enable simultaneous access of multiple users within one corporate account but guarantee data confidentiality by incorporating user roles and permissions.

Reduce manual data management within the supply chain.

Provide maximum self-service capabilities for buyers.

ECOMMERCE PORTALS COST

The solution implementation journey depends on your business strategy maturity and in-house competencies and may include market entry and technology consulting, business analysis, infrastructure setup, platform configuration and customization, integrations, to name just a few big picture parts. Our experience shows that investments of $70-250K is the average for ecommerce portal launch for the middle market (platform license and content cost are not included).

BENEFITS OF ECOMMERCE PORTALS

The ROI comes from tangible financial outcomes.

Increased sales

Deals are successfully made with businesses generally preferring online over offline cooperation growing a customer base.

Customers buy 24/7 on the website, not dependent on your sales team’s working schedule.

AI-powered product recommendations help ncrease conversions from upsells. on increase conversions from upsells.

Reduced operational costs

Automated order processing reduces the risk of inconsistencies and missed orders entailing reimbursement issues.

The efforts of your sales team are rationalized due to the shift from manual work to strategic evolution.

The sales cycle is often reduced by giving buyers self-service tools and mapping their journey diligently from product discovery to buy.

BENEFITS OF ECOMMERCE PORTALS

Magento Commerce

Best for mid-to-enterprise market

DESCRIPTION

Leader in digital commerce named by Gartner.

Magento B2B module is included for free with Magento Commerce Pro plan.

Multi-store support to create unique storefronts for different product categories, geolocations or affiliates.

The large market of off-the-shelf integration solutions.

Endless customization potential coupled, however, with pretty high development costs.

SUCCESS STORY

Watsco Inc.,a distributor of HVAC and refrigeration equipment to contractors, saw +50% year-to-year revenue growth and a total of $900 million in online sales with Magento Commerce for their ecommerce operations.

PRICING

Starts at $1,999 a month.

Salesforce Commerce

Best for enterprise market

DESCRIPTION

Leader in Gartner Magic Quadrant for Digital Commerce.

3 pricing plans for different business maturity levels.

Up to 10 storefronts supported (depending on the pricing plan).

Capable of housing up to 750K SKUs.

A wide range of complementary Salesforce products of much use in business-to-business ecommerce (in particular, Sales Cloud).

SUCCESS STORY

A manufacturer of specialized product identification and traceability solutions for the packaging industry, Markem-Imaje reports 449% growthin quarterly ecommerce orders due to Salesforce Commerce.

PRICING

The vendor provides exact prices

by request.

Episerver B2B Commerce Cloud

Best for middle market

DESCRIPTION

A B2B-centric ecommerce platform named a Strong Performer by Forrester.

Focus on platform configuration rather than customization resulting on lower implementation cost.

Robust marketing suite.

Customizable workflows to manage project budgets, request quotes and order requisition.

The support team is open to customer feedback and fast in delivering platform updates.

SUCCESS STORY

With an ecommerce portal on Episerver B2B Commerce Cloud, Jones Healthcare Group, a world-class provider of packaging and medication dispensing solutions, hit their year-one goalsfor registered accounts and online orders just one weekafter national launch.

PRICING

Depends fully on business requirements and requires contacting the vendor directly.

WHEN A CUSTOM ECOMMERCE PORTAL IS A BETTER CHOICE FOR YOU

Though we advocate platform-based portal development as offering an optimal implementation cost, we justify investments into a custom solution when the business logic to design doesn’t nearly fit into the platform’s frames. In this case, writing and maintaining tons of custom code above the source code is not only costly and time-consuming. Down the road, it may cause performance issues and hinder the delivery of new features.

Your decision to go custom must be well-grounded and taken only after a thorough investigation of your business needs and ecommerce software market research.

LAUNCH YOUR ECOMMERCE PORTAL WITH Smart Software

As for now, 250+ companies globally have tapped into Smart Software’s expertise to launch a digital presence. We offer a full-fledged consulting and development partnership.

Ecommerce consulting

A tailored go-to-market strategy.

A tailored go-to-market strategy.

A solution requirements specification with all business objectives and technology functionality documented.

An IT ecosystem outline for your business workflow automation.

Ecommerce development

Your ecommerce portal configured and customized to your business needs.

All business workflows associated with your ecommerce direction automated.

Profiles of your current customer base and their historical data automatically migrated to make customer transition to online smooth.

Have Your Ecommerce Portal Designed by Smart Software

We advise businesses on a winning ecommerce strategy and provide them with an effective online presence.

ABOUT Smart Software

Smart Softwareis an IT consulting and software development company with a history dating back to 1989 and a global presence encompassing delivery centers in the US, UAE, and Europe. Web portal development is our strategic business direction, and we consistently grow our expertise and knowledge to bring true value with the buying experience we design.